In early 2012, my Capterra colleagues and I decided that it was time to graduate from our email marketing software and finally upgrade to a marketing automation software suite. The problem? We had an ...

Manufacturing teams juggle 5+ systems to answer one warranty question—frustrating customers and losing deals. New research ...

Discover how CRM integration with other systems can enhance data synchronization, automate workflows, and improve reporting. CRM software can be a powerful marketing, sales, and service solution by ...

With failure rates reportedly as high as 50 to 80 percent, it's a wonder any tech leader has the courage to promote a CRM project these days. Yet there are CRM success stories, such as the one at ...

The future of customer relationships depends more on context than transactions. And this trend is accelerating, driven by the integration of social media into customer relationship management (CRM), ...

When Yardi CRM launched in the fall of 2010, it was targeting what it saw as a lack of industry-specific CRM within the commercial real estate broker industry — or to be more precise, CRM ...

A CRM for Outlook is a customer relationship management solution that can integrate with the Microsoft email platform. If you’re already using Outlook as an email provider, it makes sense to consider ...

LinkedIn logo is seen displayed on a phone screen. So will LinkedIn finally integrate with your Customer Relationship Management system? Well...kind of and maybe. And only if you have either ...