I’m always cold, but always felt odd wearing my Mystique coat in the spring time. I only wish they carried it in more colors!” Starting at $1,350, the Canada Goose Byward Parka is a splurge ...

And its US exposure hit a new high in 2013 when Kate Upton donned a Canada Goose parka on the cover of Sports Illustrated. Fournier: Cultural marketing is that the products are part of the culture ...