When we asked nail pros to share their top spring nail color trends, they all mentioned color—but not your typical bright pinks and purples. Instead, they were all about clay reds, butter yellows, and ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you're in theYellowstonebubble, you'll probably be busy watching the latest series of its prequel 1923 starring Harrison ...

Seriously, Lil Nas X said in an interview once that she “smells like heaven.” So I put on my investigative hat and went searching to find the exact perfume she wears. I’ll admit it was hard to track ...

Fans - myself included - have gone wild for the return of this iconic bath product, inspired by Laura Mercier’s own bathing ...

With these leakproof tumblers, chic fashion finds and budget-friendly home improvement hacks, you'll only look like you spent a million bucks.

Fast Company's 2025 list of the most innovative companies in beauty includes L'Oréal, Vacation, Megababe, E.l.f. Beauty, and more ...

"The Real Housewives of New York City" alum recently took to TikTok to praise this 'game-changing' contour duo stick — ...