For now, it seems Rihanna will be passing on the boat shoe trend in favor of a jelly shoe revival. She's in good company: ...

I refuse to believe Taylor doesn't have a few Rare Beauty picks ... red matte lipstick. It's a bit brighter than Taylor typically goes—with more of a true-red tone than the blue base of the ...

Makeup lovers are all too familiar with the lunchtime reapply – digging through your bag, searching for that lipstick, and ...

To help narrow the choices, I surveyed more than a dozen makeup artists, beauty ... like Fenty’s Stunna Lip Paint. I’ve organized them all by color profile, from cool blue-reds to warm orange ...

Fashion week has been in full swing and whilst all eyes were on the outfits, I was keeping a close eye on the new beauty ...

The red lips phenomenon has been a timeless symbol of glamour and empowerment, captivating audiences for decades. Whether it’s a classic matte red or a bold, glossy finish, the allure of red lipstick ...

The Fenty Beauty founder's face was aglow in a stunning palette of makeup that including warm pink ... She wore a green and blue cover-up while at sea and tied a coordinating bandana around ...

"Achieving Meghan's iconic brow style is all about understanding your natural shape," she explains. "Start by brushing your ...

When we predicted that '80s beauty might stage a comeback this year, frosted lipstick wasn’t necessarily ... while the pink-blue hued Rouge Coco Flash lip colour in Rosa is buttery in texture ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Spring is the second best time of year for new beauty products after autumn, and getting on board with lots of newness can transform your skin or ...