PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A mere three years later, it's one of the most revered celebrity beauty brands ... shade 340 and concealer shade 34. This foundation has also been praised for its range of 51 shades.

Stick formats for makeup & skincare are drawing legions of fans—and here are the packaging suppliers offering eco-friendly & ...

APPLY SPF, never pick your spots, always wash your make-up off. The beauty industry has many rules, but cleansing your skin ...

Ulta's 21 Days of Beauty sale is back! Shop 50% off makeup, skin care and hair care each day from popular brands like Olaplex ...

Aging skin comes with its own set of challenges, and the quest for the right beauty products is often fraught with trial and error. As we get older, our skin naturally becomes drier and more textured, ...

I use this concealer for my under eyes ... Known best for its foundations with an impressive range of 50 shades, Fenty Beauty is proof that inclusivity in makeup products should be the norm, not the ...

Don't miss today’s best 24-hour flash deals from Sephora and Ulta with 50% off Fenty Beauty lip gloss, Bella Hadid’s perfume, ...

Fans - myself included - have gone wild for the return of this iconic bath product, inspired by Laura Mercier’s own bathing ...