On the shelves of makeup counters and drugstores sits an array of foundations in various olive, ivory and fair shades. But ...

From serum foundations to powders and skin tints, consider this your cut-out-and-keep guide to finding the best foundation ...

Makeup isn't cheap, so when there's a sale we're on it. Right now, Sephora is offering up to 50% discounts on products from ...

Score Fenty Beauty must-haves, including lipstick, highlighter, foundation, skincare, and beauty tools for less. Surprise ...

SHOPPING: Here's everything our beauty writer is buying in the Fenty Beauty sitewide sale with up to 60 per cent off - ...

Sephora is having a pretty major sale right now, and fan-favorite makeup products from brands such as Selena Gomez’s Rare ...

Cream blushes are an excellent way to enhance your makeup while still keeping a natural look. I polled our editors on the ...

View “#aging” posted on instagram >>> In the world of beauty, achieving a flawless foundation finish over 40 is an art that combines the right products with expert application techniques. As our skin ...

Plus, the drugstore find ... the beauty closet, which is when I first came across an early sample of what is now an iconic brand. Though it hardly seems revolutionary now, at the time, Fenty was one ...

You can learn more about the affiliate process here. In honor of our 15th anniversary, I wanted to look back at a decade-and-a-half of beauty content here at PureWow. I’m almost overwhelmed by all the ...

Discover the top Huda Beauty lipsticks and find the perfect one for you ... The Huda Beauty Liquid Matte Lipstick in the shade Icon is a stunning deep red color that is perfect for a night ...