PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Mother knows best. So when Lady Gaga restarted her makeup brand from scratch, being a fan of the original, I had no choice ...

Our editors tested the best beauty subscription boxes—here are our favorites. Beauty is in the eye of the beholder. But ...

E-commerce Skincare The e-commerce skincare market is rapidly growing, driven by digital innovation, personalized skincare, influencer mar ...

The luxury fragrance house's Pomegranate Noir cologne is a cult favourite and a travel-size bottle is currently on sale for less than a fiver ...

This Fenty Hair formula is designed ... the product makes my curls crunchy.” Pattern Beauty founder Tracee Ellis Ross went through 75 samples to narrow down her curly hair care brand’s first ...

Now, as fashion wakes up to the beauty of all bodies, plus-size clothing for women ... Dismantling the notion of sample sizes entirely, Sinéad O'Dwyer is the designer behind some of the most inclusive ...

“You could even go get samples if you don't have the money to ... Healthy skin makes makeup look so much better!” 8. Don’t Leave Beauty Treatments to the Last Minute “Don't wait until ...

Beauty lovers, this is not a drill - Fenty Beauty just cut prices on some of their bestselling makeup products, and if you’ve ...

Score 50% off Fenty Beauty by Rihanna must-haves, including lipstick, highlighter, foundation, skincare, and beauty tools.