PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

View “#aging” posted on instagram >>> In the world of beauty, achieving a flawless foundation finish over 40 is an art that ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

With these leakproof tumblers, chic fashion finds and budget-friendly home improvement hacks, you'll only look like you spent a million bucks.

Score Fenty Beauty must-haves, including lipstick, highlighter, foundation, skincare, and beauty tools for less. Use our ...

Not all setting powders are created equal, as anyone who’s wrestled with setting makeup under their eyes can attest. Some ...

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Discover the eight best foundations for oily skin in 2025, plus what to look for in foundation for oily skin to application and skin prep tips.

Sephora is stepping up its fragrance game with some seriously covetable scents: With so many beauty lovers, 2025 is shaping ...

The best setting spray should feel weightless on the face while still delivering many beauty benefits. From priming skin for ...

We love having a hot girl summer, but with heat comes sweat and shine. We’re skipping those this season with these powders.