PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Score Fenty Beauty must-haves, including lipstick, highlighter, foundation, skincare, and beauty tools for less. Use our ...

Hair masks are a fix-all for unhappy hair. If conditioner is akin to your lightweight body lotions, hair masks are more of a body butter, explains Ash Therese, master stylist at the Bird House salon.

(And if you’re looking for more hair-care recommendations, read my guides to best shampoos and conditioners.) Update on March 13, 2025: Added Paul Mitchell Tea Tree Scalp Care Regeniplex Shampoo ...

ICYMI: Ulta's 21 Days of Beauty sale — one of the year’s most highly anticipated shopping events — is back and better than ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable practices, and a focus on inclusivity. Black-owned beauty brands are at the ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

I’ve also documented my curly hair journey which started in my early 20s. Bottom line: I have serious thoughts about the best of the best in the beauty realm. So without further ado, the 15 products I ...