PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Julia Schlaepfer beauty secrets. The blonde 1923 actress who plays the role of Alexandra reveals she swears by Fenty Beauty, ...

View “#aging” posted on instagram >>> In the world of beauty, achieving a flawless foundation finish over 40 is an art that ...

"Those with sensitive skin should look for hypoallergenic and fragrance-free foundation as it reduces the risk of irritation.

The popular budget supermarket has brought back some of its most sought-after beauty buys just in time for Mother's Day - but ...

An unexplained shutdown, a relaunch, and now a court filing from founder Sharon Chuter. What happened at this beloved beauty ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

However, like most trends (I see you, low-rise jeans and skinny brows), everything comes back around, which is also true for powder makeup.

Dubbed a 'trade secret' that makeup artists have been relying on for years, M.A.C 's iconic Mixing Medium is the unexpected ...

ColourPop Pretty Fresh Tinted Foundation Balm is a skin care-infused formula that offers hydrating light-to-medium coverage.

The best setting spray should feel weightless on the face while still delivering many beauty benefits. From priming skin for ...