PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From K-beauty serums to Fenty mascara. Tamim is a beauty writer at InStyle, with nearly a decade of experience writing about beauty, fashion, wellness, and music. I cannot always overcome my sloth ...

I have expensive tastes and that is not a brag, it’s a complaint. My eye is constantly catching the most luxe version of ...

The popular mascara is not the only dupe Aldi has launched currently, as shoppers have been raving over the Lacura Perfect Skin Tint for just £4.99 which is said to be a dupe of the Fenty Skin ...

The sun is starting to shine and it's finally starting to feel like spring. Fashion week has been in full swing and whilst ...

If you’re getting tired of the cold weather, don’t fret. Spring is coming. With the new season comes warmer weather and new makeup trends to try. Add more options to your lip combo repertoire with ...

Mother knows best. So when Lady Gaga restarted her makeup brand from scratch, being a fan of the original, I had no choice ...

Almost every beauty brand has a hero mascara they claim is the best on the market, and often it's easier just to stick with what you know. Benefit, Maybelline, Lancôme, Fenty, and Glossier are ...

From the moment in late 2024 that Pantone announced it's 2025 color of the year, the ultra-wearable shade mocha mousse, and Pinterest predicted everything from fragrances to nails would be cherry ...