She built her brand from the ground up, learning every element of the craft, from formulation to photography, marketing to ...

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Mother knows best. So when Lady Gaga restarted her makeup brand from scratch, being a fan of the original, I had no choice ...

Fenty Beauty is the gold standard of celebrity beauty brands. Wildly successful, innovative, and cool, Fenty offers products that aren't just good because Rihanna made them, they're good period.

Shopping for the best foundation for dry skin can be as difficult as purchasing a house (OK, maybe not that hard, but you get ...

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PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Sephora is stepping up its fragrance game with some seriously covetable scents: With so many beauty lovers, 2025 is shaping ...