PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Featuring 50 inclusive shades, we’re championing Fenty’s Pro Filt’r Powder Foundation that’s ... Grab this limited edition set of Fenty Skin’s OG bestseller, in miniature form.

She built her brand from the ground up, learning every element of the craft, from formulation to photography, marketing to ...

Senior Beauty Editor Akili King discusses her favorite Black-owned beauty finds that reflect our 2025 "Less Is More" beauty mantra.

Mother knows best. So when Lady Gaga restarted her makeup brand from scratch, being a fan of the original, I had no choice ...

Rapper, songwriter and singer Doechii is a real beauty chameleon. Here are her best looks, how to recreate them and where to ...

I almost hate categorizing it as such; like its sisters Fenty Beauty and Rare Beauty ... with a primer and/or topping it off with setting powder. Another editor mentioned that it caused her ...

She's a force to be reckoned with, and if the red carpets are any indication, it's clear that not only is she reshaping the music industry, Doechii is also set to ... Blush powder for a soft ...

To make it last longer, Rodriguez recommends setting the blush with a matching powder blush or translucent ... a little of Fenty Beauty’s Cheeks Out cream blush goes a long way.

Stick formats for makeup & skincare are drawing legions of fans—and here are the packaging suppliers offering eco-friendly & ...