This multitasking MVP goes for $40, but with the Fenty Beauty Fam Sale, you can snag for a fraction of the price!

There's something oh-so-special about a skincare gift, from Rhode Skin to The Ordinary, these are the treats we're coveting.

Established beauty brands faced a sales growth slowdown in FY24, while new-age and global labels surged. Consumers preferred ...

Score Fenty Beauty must-haves, including lipstick, highlighter, foundation, skincare, and beauty tools for less. Use our ...

I don’t play when it comes to greasy skin. That’s why we developed our first toner dedicated to oily skin. Cherry Dub BHA ...

Fans - myself included - have gone wild for the return of this iconic bath product, inspired by Laura Mercier’s own bathing ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Sephora is stepping up its fragrance game with some seriously covetable scents: With so many beauty lovers, 2025 is shaping ...

The cherry skin-care trend is upon us, with good reason. It's an ingredient that can brighten, exfoliate, hydrate, and ...

Sydney Sweeney continues her partnership with Laneige with a campaign launching the new Bouncy and Firm serum. To mark the ...

Harsh, drying alcohol-based formulations of the past are out. Milky toners, that provide glow-giving skin barrier care, have ...

InStyle editors are transitioning their spring skin care routines with these 12 lightweight serums, moisturizers, SPF ...