This multitasking MVP goes for $40, but with the Fenty Beauty Fam Sale, you can snag for a fraction of the price!

Established beauty brands faced a sales growth slowdown in FY24, while new-age and global labels surged. Consumers preferred ...

Gabrielle Union has a Fenty Beauty lip gloss in “every purse” and “every drawer.” She uses the Gloss Bomb Universal Lip ...

Why We Love It: Beautifully blendable, with tons of color payoff and nary a crease in sight, this product wowed us in every category. Our tester could easily blend the pigment using the stick ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable practices, and a focus on inclusivity. Black-owned beauty brands are at the ...

Red wine has often been touted as a healthier choice than white. A new study reveals if that’s true, at least when it comes ...

Save money at Sephora with these tips! Sephora is a fantastic place to shop for personal care and beauty products. Score the ...

InStyle editors are transitioning their spring skin care routines with these 12 lightweight serums, moisturizers, SPF ...

Don't miss today’s best 24-hour flash deals from Sephora and Ulta with 50% off Fenty Beauty lip gloss, Bella Hadid’s perfume, ...

Ulta's 21 Days of Beauty sale is back! Shop 50% off makeup, skin care and hair care each day from popular brands like Olaplex ...