PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

She built her brand from the ground up, learning every element of the craft, from formulation to photography, marketing to ...

Including Elle Fanning’s $15 hairspray and Ariana Grande’s six-shade eye-shadow palette ...

Senior Beauty Editor Akili King discusses her favorite Black-owned beauty finds that reflect our 2025 "Less Is More" beauty mantra.

The 26-year-old Florida-born rapper and songwriter was nominated for three Grammy Awards this year for Best New Artist, Best ...

Fenty Beauty launched in 2017 with a promise of inclusion ... Featuring 50 inclusive shades, we’re championing Fenty’s Pro Filt’r Powder Foundation that’s buildable and offers medium ...

Mother knows best. So when Lady Gaga restarted her makeup brand from scratch, being a fan of the original, I had no choice ...

If you want a more diverse shade range, the Fenty Beauty Pro Filt'r Soft Matte Powder Foundation, £35, has a massive 50 different shades to choose from that cover all skin tones and undertones.

The Benefit of Goof Proof Easy Brow Filling Powder ... use the FENTY Killawatt Freestyle Highlighter £33.68 instead. It's ...

Here are the major beauty news moments—from Tabitha Brown's new fragrance to Cécred landing in ULTA—that you might have missed from the week.