PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Gomez’s makeup line offers must-have cosmetics that will leave you looking flawless. Here's how to shop each product online.

Victoria Monét explores her connection to beauty and music in Hulu's 'Faces of Music' docuseries. Here, InStyle chats with ...

Growing up, I watched my mom apply fun lipsticks, powder her face in small compact mirrors, and make sure her lashes were ...

As an American living in Paris, my beauty routine has changed from wearing a full face of makeup to embracing my natural ...

Upgrading your beauty routine with products that actually do what they say they will doesn't have to drain your bank account.

I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked ...

From red-light therapy devices to Chinese make-up, five items are driving young people to spend. Read more at ...

Cameron Diaz wore Merit Beauty’s cream blush during Paris Fashion Week. She’s previously called the cream formula her “favorite.” It’s also been used on other stars including Sarah Jessica Parker, ...

Isamaya's new Core Collection features high-performance, multi-purpose makeup products that make a statement. Here's an ...

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...