The Tower 28 LipSoftie Lip Treatments are loved by PEOPLE editors and reviewers. The lip treatment’s hydrating formula also ...

These plumping lip glosses and oils will give you a perfect pout every time.

Learn more As a beauty writer for over 5 years ... Most natural looking: Milani Keep It Full Maxxx Balmshell Lip Plumping Balm Milani's Keep It Full Maxxx Balmshell Lip Plumping Balm was recently ...

You can leave it on like a gloss or wait a few minutes and wipe the gloss off…. The color is great. I can do my morning makeup and ... Makes my lips looks smooth and full. Please don’t stop ...

Although I'm a stickler when it comes to most parts of my beauty routine, I'll bend a bit when it comes to my lips - you can ...

It was top-notch lip protection against ice-cold weather, overheated rooms, and being a mouth breather. In other words, it was a comforting, long-lasting, emollient hug for your lips. Bite’s Agave lip ...

If you’re for inexpensive alternatives to high-end beauty brands, we’ve rounded up some of our favorite drug store beauty ...

Don't miss today’s best 24-hour flash deals from Sephora and Ulta with 50% off Fenty Beauty lip gloss, Bella Hadid’s perfume, ...

Still, this was my first time trying a lip serum (especially a doughnut-inspired one), and I won't be going back to my trusted beauty supply gloss for a while, I fear. Keep reading my full review ...