Generation Z, made up of young people born between 1997 and 2012, is redefining consumer trends in many areas, including ...

The boss of the Gym Group says young people view gyms as 'places to socialise' and enjoy exercising rather than seeing it as ...

There's no ritual quite as precious as scouring your local Off Licence shelves for the nicest tasting booze, with the highest alcohol percentage for value - and the latest contender is a US brand.

We recently compiled a list of the 10 Best Skincare Stocks to Buy According to Hedge Funds. In this article, we are going to ...

Note that recent reports on “problematic” phenomenon like elevated alcohol consumption and sexually transmitted infections find that they are not prevalent among the younger generations, but rather, ...

More people reaching their fifties are realising their pension pots are not enough - and they can't give up work ...

Health-conscious consumers are shifting from sugary soft drinks to those with dietary fibers, says Laura Cooper of The Wall ...

Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...