Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.

thanks in part to celebrity endorsements from Justin Bieber and Rihanna. About 150 million pairs of Crocs are sold every year, the company said.

The debate over Crocs has been going on since they were first introduced in 2002 and has recently gained more attention as the shoes have become a staple for Gen Alpha.

The shoes — made from croslite, a foam-like material — have become immensely popular among young and old, thanks in part to celebrity endorsements from Justin Bieber and Rihanna. About 150 million ...

And Canadian singer Justin Bieber turned up to an event in a grey sweatsuit and Crocs, his hood pulled over his head, with his top-styled wife Hailey Bieber — next to him, she looked like she ...

Hailey Bieber said layers and Justin Bieber said okay ... Most memorably, he once wore basketball shorts, yellow Crocs, and a half-zipped gray hoodie to Hailey's event, where she was dressed ...

For instance, you might have seen its partnership with Lil Nas X or Justin Bieber. Crocs' collaboration with KFC in 2020 might take the cake for the most jaw-dropping design, though. Complete with ...