Lego is aiming to add a new dimension of fun with its interactive Smart Play system.
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...
Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...
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First Star Wars then Bluey? Lego’s plan to get kids off their phones and back to play
A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.
If you’re looking to pick one up for a Star Wars fan, then this LEGO Star Wars ARC-170 Starfighter set is sure to delight, ...
Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination ...
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