I received this lip gloss in a gift bag from my esthetician friend Sydney and was pleasantly surprised by the shade range. It ...

Learn more As a beauty writer for over 5 years, I've tried many lip plumpers that ... Plus, the clear, shiny hue is ideal for layering over other lipsticks (liquid ones, too!), ...

While neutral make-up has often been synonymous with barely-there looks, Akuula insists that subtle doesn’t mean boring.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Our beauty team share the best products from Huda Beauty, and test out the new Ube Birthday Cake collection. Read their ...

After years of dewy domination (think: Hailey Bieber’s glazed donut skin), makeup is shifting toward a softer finish, one ...

The Tower 28 LipSoftie Lip Treatments are loved by PEOPLE editors and reviewers. The lip treatment’s hydrating formula also ...

Love trying new lip products? This one's for you. Here's why one of our editors is recommending that you give the Monika Blunder lippies a chance.

If you’re anything like me, your TikTok feed is probably overflowing with beauty influencers flaunting their latest makeup ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...