Red light therapy, watercolor blush, and biotech ingredients are just a few of the innovations to be on the lookout for this ...

To complement the new liners, Merit is also introducing four fresh shades of Shade Slick Sheen, its beloved hydrating lip oil-meets-gloss. Each new hue was carefully crafted to pair seamlessly with ...

Between the melting snow and our clocks’ jumping forward, that spring feeling is starting to peek through. And after a ...

After a sweaty workout class, I do not wish to be perceived. That is, until I tried the Make Up For Ever Super Boost Skin ...

Love trying new lip products? This one's for you. Here's why one of our editors is recommending that you give the Monika Blunder lippies a chance.

Painfully chapped lips are an unfortunate side effect of dry weather, lip licking, and even some medications (like ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you look back at the past few months of new beauty launches, you’ll notice lip liners are having a moment. There was NYX's ...

Laugh lines, sometimes called smile lines, are wrinkles or creases in the skin of a person’s face that appear around the outer corners of the mouth and ... is the use of makeup to reduce the ...

The first step is picking the right color for you. You want to find the shade that most closely matches your natural lip ...