The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

The House of Representatives has approved 12 of the 48 Legislative-Executive Development Advisory Council (LEDAC) measures on ...

Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

Unified, AI-native platform delivers incrementality insights in days, not months – showing what's actually driving revenue ...

Canadians measure their height in feet and inches but record distances in kilometers, express the air temperature in degrees ...

Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs ...

Opelika’s planning commission has authorized a motel‑to‑apartment conversion with several conditions attached.

PayPal today announced the launch of PayPal's Transaction Graph Insights & Measurement program, providing merchants & ...

From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and ...

The agency has already prepared a detailed master plan for the project, while officials in Bagaha-II have sought approval to ...

A big decision is coming for families at one Central Florida elementary school. Parents at Orange Center Elementary are being ...