The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

The House of Representatives has approved 12 of the 48 Legislative-Executive Development Advisory Council (LEDAC) measures on ...

Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

Whether you’re a beginner baker or a seasoned home chef, precise measurements can make or break a recipe. One tablespoon too many—or too few—can throw off textures, flavors, and cooking times. That’s ...

Canadians measure their height in feet and inches but record distances in kilometers, express the air temperature in degrees ...

Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs ...

Opelika’s planning commission has authorized a motel‑to‑apartment conversion with several conditions attached.

Today at CES, Slingwave unveiled its unified, AI-native platform for growing eCommerce and direct-to-consumer brands that helps marketers make the right spending decisions to grow ...

From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and ...

The agency has already prepared a detailed master plan for the project, while officials in Bagaha-II have sought approval to ...

A big decision is coming for families at one Central Florida elementary school. Parents at Orange Center Elementary are being ...