Two months ago, Nike convinced a federal judge to deny a restraining order from Louisiana-based soccer and apparel company ...

Among both the NBA and college basketball, several stars have unveiled a pair of custom shoes, and this season, a USC-themed ...

Every NBA player and sportswear brand brings their best basketball shoes to MLK Day, but five stand out in sneaker history.

Nike will have a performance innovation and sports research lab within the Arthur M. Blank U.S. Soccer National Training ...

Caitlin Clark has had quite a journey. Hailed as one of the best players in Women’s College Basketball, the Indiana Fever ...

The German shoe giant is set for a giant win Monday night. The Hoosiers are one of their long-standing clients seeking ...

International sources said Gasol is under consideration for a prominent role, but what the role will be is still unclear.

Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. Name-dropped today: Curt Cignetti, Adam Silver, ...

Caitlin Clark shares insight into her upcoming Nike signature shoe, the technology behind it and her long-term Olympic goals.

Imagine partnering with a famous influencer for your new product, only to see lukewarm sales. What went wrong? In many cases, the issue isn’t the influencer’s popularity – it’s the audience. The ...

Tanger Outlets in Texas City flips that script, transforming ordinary shopping trips into treasure hunts where $45 can feel ...

U.S. Soccer and NIKE expand their partnership as NIKE becomes a founding partner of the new National Training Center near ...