Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Reem Shaikh, Jannat Zubair, and Sumbul Touqeer set aesthetic kurta goals for Eid 2025. Check out the photos below and take ...

LOUISVILLE, Ky. - A passion for makeup and love for animals led 13-year-old Norah Martin to launch Peach Cosmetics. The ...

Keen on looking good while breaking a sweat? These simple beauty tweaks will instantly elevate your workout style.

The Bruvi coffee system is as convenient as a Keurig but more eco-friendly and produces better, more dynamic coffee. I tried ...

As a brand, LoveShackFancy is a floral, cottagecore haven. But aside from its decadent dresses, it also features slinky ...

JoJo Siwa made a jaw-dropping appearance at the 2025 iHeartRadio Music Awards in Los Angeles, unveiling a bold new look that ...

Dermaplaning is a non-invasive exfoliation procedure that uses a sterile surgical scalpel to gently remove dead skin cells ...

Enjoy the soothing sounds of makeup ASMR! 🎧 From soft brush strokes to gentle tapping, blending, and whispers—this is pure relaxation! Sit back, unwind, and let the tingles take over.

MOLLY-MAE Hague has revealed the secret to her glowing skin. And if you want gorgeous skin like hers but are on a budget and don’t fancy breaking the bank, you’ve come to the right place.

Unrecognizable makeup is meant to change your face with heavy contouring, dramatic eye looks and bold lips. Ly tells me, “It’s all about transformation! It’s taking your current features and ...