From the moment Usain Bolt donned his first pair of Pumas, it was clear loyalty would define his legacy. Navigating hurdles ...

Brittney Griner is one of the most influential figures in the WNBA, having built an extraordinary career through her on-court ...

Nike announced it has signed K-pop global group Blackpink's Lisa to an endorsement deal. News of the partnership was ...

Deonar-based Girish Mallya, who is among only four people to compete in all 20 editions of the Mumbai Marathon, is hoping to ...

Emma Stone and Zendaya at Louis Vuitton, Nicole Kidman and A$AP Rocky at Chanel, Robert Pattinson and Jennifer Lawrence at ...

Golfer Sam Burns has signed on as the latest Peter Millar brand ambassador. A native of Shreveport, La., Burns is a five-time ...

Jordan's affinity for golf is no secret, as he is often in attendance at the Ryder Cup and owns his own private club called ...

Puma will supply team kit to Formula One champions McLaren this season in a multi-year global deal that also covers ...

American Eagle Outfitters, Inc. (NYSE: AEO) announced today that the American Eagle brand has signed Lamine Yamal as Global ...

Tony Finau has signed with Michael Jordan’s apparel brand and will sport the "Jumpman" logo on the PGA TOUR for 2026.

Blackpink member and “The White Lotus” Season Three breakout star Lisa joins Kith as the guest designer for the brand’s ...