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Despite their moniker obviously not being something you’d ordinarily wish to associate with an outfit worn to meet with the ...

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In 2014, Rihanna began a four-year partnership with athletic apparel company Puma and served as the brand’s global ambassador and creative director. She also launched her own line of footwear ...

Launched earlier this week on January 17, the new rendition of Puma’s beloved Avanti trainer is set to be 2025’s most cultivated kick, all thanks to Rihanna. Labelled the Avanti LS ...

Credit: BeautifulSignatureIG / BACKGRID Rihanna accessorized the look with a pair of Fenty x Puma Avanti LS sneakers in PUMA Team Royal-Creamy Vanilla (a two-tone design in a vibrant shade of blue ...

If there’s one thing the internet can agree on, it’s that Rihanna is a meme goldmine. If you’ve spent any time on the internet, you’ve probably encountered a Rihanna meme.

Back in July, Salehe Bembury teased an imminent PUMA partnership in an ambiguous Instagram post in which he holds a “TOP SECRET PUMA IDEAS” folder in front of a PUMA-logoed plane. A few weeks ...

Rihanna appeared for the first time at the trial of her longtime partner A$AP Rocky, on the day of its most important testimony — the description by a former friend of the moment Rocky allegedly fired ...

In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour of its latest collaboration. Here's more on the same. Sindhu’s ...