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She went on to head the Fenty x Puma collaboration, which spawned hits like the Fenty Puma Creeper sneaker. After a hiatus, Rihanna and Puma rejoined forces in 2023 with the Avanti sneaker.

Despite their moniker obviously not being something you’d ordinarily wish to associate with an outfit worn to meet with the ...

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If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. The campaign campaign has the Memphis rapper showing ...

When Rihanna calls, you answer. And when she taps you to be the first-ever joint partner across all of her Fenty empires—Savage X, Fenty Beauty, Fenty Skin, and Fenty Hair—you run. Enter ...

Back in July, Salehe Bembury teased an imminent PUMA partnership in an ambiguous Instagram post in which he holds a “TOP SECRET PUMA IDEAS” folder in front of a PUMA-logoed plane. A few weeks ...

In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour of its latest collaboration. Here's more on the same. Sindhu’s ...

Screenshot of GloRilla for Fenty Beauty/Credit: Instagram @fentybeauty *Rihanna has chosen rapper GloRilla as the new face of her Fenty empire, making her the first-ever joint partner across Fenty ...

This time, if her recent outings are any indication, her new Fenty x Puma Avanti LS trainers in royal blue are the one to watch. This content can also be viewed on the site it originates from.