In 2014, Rihanna began a four-year partnership with athletic apparel company Puma and served as the brand’s global ambassador and creative director. She also launched her own line of footwear ...

Credit: BeautifulSignatureIG / BACKGRID Rihanna accessorized the look with a pair of Fenty x Puma Avanti LS sneakers in PUMA Team Royal-Creamy Vanilla (a two-tone design in a vibrant shade of blue ...

Launched earlier this week on January 17, the new rendition of Puma’s beloved Avanti trainer is set to be 2025’s most cultivated kick, all thanks to Rihanna. Labelled the Avanti LS ...

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Back in July, Salehe Bembury teased an imminent PUMA partnership in an ambiguous Instagram post in which he holds a “TOP SECRET PUMA IDEAS” folder in front of a PUMA-logoed plane. A few weeks ...

Fenty x Puma Is Back Rihanna Dishes on Her New Sneaker Design Vogue on sale, PUMA Basket Women Sneakers Fenty Rihanna in Rose Gold Women s on sale, Puma Basket Creepers Glo Rihanna 362269 01 ...

In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour of its latest collaboration. Here's more on the same. Sindhu’s ...

Not only is Ball one of the most fun players in the league, but his signature PUMA sneaker line is just as exciting. On Wednesday morning, PUMA Hoops announced that it is teaming up with everyone ...

So! As you probably expected, Rihanna and A$AP Rocky were no-shows at the 2025 Grammy Awards, and there are likely three main reasons for this, the first being that ...

PUMA’s City Till I Die and I’ll Follow You Everywhere pre-match collections, take inspiration from City DNA, with a nod to renowned City moments beloved by fans in Manchester and around the world.