If you know anything about makeup, you know that Selena Gomez’s Rare Beauty has taken over social media since its inception ...

The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.

Sephora is having a pretty major sale right now, and fan-favorite makeup products from brands such as Selena Gomez's Rare ...

At SXSW, Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a ...

The Huda Beauty Liquid Matte Lipstick in the shade Icon is a stunning deep red color that is perfect for a night out. Its transfer-proof formula ensures that it stays put for hours without smudging.

I'm a dedicated Huda Beauty concealer kinda person these days, opting for the £26 faux filter in the shade Honey 1.7B. It's creamy, high coverage, and highlights perfectly. But when I found out ...

I'm a dedicated Huda Beauty concealer kinda person these days – opting for the £26 faux filter in the shade Honey 1.7B. It's creamy, high coverage, and highlights to perfection. But when I ...

As Kate proved, sometimes, all you need to refresh your beauty routine during a seasonal transition is the perfect shade of red. By entering your details, you are agreeing to HELLO! Magazine User ...

Actor Michelle Yeoh offered a masterclass in fresh-faced beauty on the SAG red carpet. Her easy curls, flushed cheeks, and dewy skin were award-worthy. Abbott Elementary's Janelle James's spiky ...

With hundreds of lipsticks passing a beauty editor's desk each day ... back in 2011 when Kim Kardashian decreed it her favourite shade. Try dressing it down with some great vintage denim.