Why We Love It: Victoria Beckham Beauty’s mascara features microalgae and panthenol, which give lashes a fuller appearance ...

"The Sex and the City" star adores this French under-eye cream for achieving flawless, wrinkle-free eyes, and it's on sale at ...

Sutton Foster embraced her natural beauty as she celebrated a milestone birthday on March 18. The Younger alum rang in her ...

Nyx Cosmetics is releasing a collaboration with "A Minecraft Movie," which features blushes, highlighters, and more. Get a ...

If you know anything about makeup, you know that Selena Gomez's Rare Beauty has taken over social media since its inception ...

The Sephora sale is bringing major markdowns to fan-favorite makeup lines, including Selena Gomez's Rare Beauty and Rihanna's ...

In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

Fast Company's 2025 list of the most innovative companies in beauty includes L'Oréal, Vacation, Megababe, E.l.f. Beauty, and ...

Flattering hue: We've tried the best cream and liquid blushes around, and we've swatched them painstakingly to find the most universally flattering shades. A pretty, natural-looking flush is what ...

Scroll this way for the brand new wellness and beauty buys that really caught our eye this week. Which is your favourite?