Gomez’s makeup line offers must-have cosmetics that will leave you looking flawless. Here's how to shop each product online.

While tons of celebrities and influencers have entered the makeup space over the past few years, when Lady Gaga announced the ...

The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.

In a hilarious Instagram Reel posted Thursday, Benny Blanco tried applying fiancée Selena Gomez’s makeup — using exclusively ...

At SXSW, Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a ...

Benny Blanco hilariously attempted to do fiancee Selena Gomez's makeup in a sweet new Instagram video, just months after ...

Selena Gomez gave her fiancé, Benny Blanco, a real challenge: to do her makeup despite having little to no experience. She ...

Benny Blanco tried applying fiancée Selena Gomez’s makeup — using exclusively Rare Beauty products, of course. “Where do I start?” Blanco, 36, asked the beauty mogul, 32, who looked ...

In a hilarious Instagram video, the 'Only Murders in the Building' star gave her enthusiastic fiance free reign over her Rare ...