PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

But nothing disrupts that bliss quite like the carefully crafted beauty look disappearing mere hours into my day (or smudging ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Sephora is having a pretty major sale right now, and fan-favorite makeup products from brands such as Selena Gomez's Rare ...

Seriously, Lil Nas X said in an interview once that she “smells like heaven.” So I put on my investigative hat and went searching to find the exact perfume she wears. I’ll admit it was hard to track ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions ... to continue to see a resurgence of comforting, nostalgic notes alongside experimental blends," says Caroline Sabas ...

which combines notes of magnolia, musk, tangerine, blueberry, Bulgarian rose, geranium, and patchouli. Gender-neutral Fenty Eau de Parfum is now one of Rihanna's favourite perfumes. The Diamonds ...

Iris gives the floral notes a delicate finish, enhanced by matcha tea and blue vanilla. If there's a fragrance that perfectly captures the 'quiet luxury' trend, it's this new scent from Parfums de ...

The warm caramel and pistachio notes complement Carousel’s gourmand elements perfectly, while the mist format helps extend the fragrance’s already impressive longevity. Chris Collins’ Sweet ...

Rihanna, whose full name is Robyn Rihanna Fenty, shares her children with longtime partner ASAP Rocky. The Umbrella singer has been very open about her love for her kids and family. She has also ...

and planted Robyn Rihanna Fenty from Barbados on pop’s A-list. “Umbrella” wasn’t Rihanna’s first hit single. When it came out in the UK in March 2007 she had already released two albums ...