SARASOTA COUNTY, Fla. (WFLA) — A Sarasota County beach is getting recognized as one of the best in the world. The World’s 50 ...

In 2025, Southern Living named Siesta Key one of the “Best Beach Towns in the South,” a nod not just to its sugary quartz ...

Sarasota ranked No. 6 in Travel + Leisure magazine’s January list of the 10 best places in the South for seniors to retire.

Sarasota, located on the stunning Gulf Coast of Florida, has long been a magnet for travelers seeking a slice of paradise. With its miles of shoreline, there’s a beach for every type of beachgoer.

Sarasota’s known for its sugar-sand beaches and sunset views, but beyond the coastal postcard, there’s a rich sports culture that doesn’t always make national headlines. Local golf courses, rowing ...

TAMPA, Fla. — It was a historic nesting season as the highest number of nests was ever recorded, according to Mote Marine Laboratory and Aquarium. The Sea Turtle Conservation and Research Program ...