A new study from Goa Institute of Management questions the effectiveness of user-generated social media content in driving ...

Study reveals user-generated content has no direct impact on brand engagement. Firm-generated content is key for building trust and loyalty.

Video content has become a key tool for businesses and content creators to capture attention and engage with audiences ...

A study by the Goa Institute of Management explores how firm-generated content on social media elevates brand engagement and trust, contrasting user-generated content which shows lesser impact. The ...

Viral “U cards” are quietly onboarding Chinese users to crypto, and the digital yuan can now earn depositors interest at ...

UBS SDIC Fund had become increasingly concerned that investors could be exposed to heavy losses should a record-breaking bull ...

UPrinting reports 25% of business owners lost clients to AI tools, raising concerns over authenticity. Many seek balance, ...

Asus has teased an unusual new product for next year: a laptop developed in collaboration with GoPro. The device, branded as ...

Discover the top 10 websites to buy residential proxies in 2026, comparing trusted providers for web scraping, SEO monitoring ...