eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. In their drive to achieve alignment, CIOs often run head ...

A company's human resources department adds value when it links its programs and actions to the company's strategic goals. During the planning process, HR departments create a strategy map, or diagram ...

When setting off on an expedition, a map is essential because it provides directions for reaching the destination. Similarly, leaders cannot complete the growth journey without an outline of their ...

Kaplan, Robert S., and David P. Norton. "How Strategy Maps Frame an Organization's Objectives." Financial Executive 20, no. 2 (March–April 2004).

Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...