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In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial ...

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In Ghana, professionals called into marketing, PR, sales, business development, and communication roles often find themselves ...

With predictive personalisation, digital marketing takes convenience to another level, says OMD Egypt’s Ahmed Khaled.

Chief tourism officer Phillip J. Jones details how Phase Two aligns hospitality operators with AlUla’s positioning. How ...

At the close of 2025, the continued rise in lithium carbonate prices pushed up lithium battery costs. With expectations of future cost advantages for sodium-ion batteries, substitution expectations ...

Learn how smart mobile push notifications keep users coming back, driving better engagement and retention in today’s mobile-first landscape.

Today, Every Man Jack unveils a transformative new chapter, reimagining its brand promise. Building on its 18-year heritage as the original challenger in natural men's personal care, the brand ...

North America remains the dominant region, accounting for 39.5% of the global share and recording a market size of USD 4.58 billion in 2024 ...

For decades, B-schools formulated brand strategies such as co-branding, single-identity, and multi-branding. Each one had its ...