Laura Geller shares how to conceal dark circles and wrinkles under eyes for women over 50. The makeup pro explains how to ...

Despite offering some of the best travel gear, beauty products, and fashion out there, Black-owned businesses still don't ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

How can a new beauty brand get noticed? By using Digital PR to engage with editorial sections of key media while also ...

The digital product passport by AIMPLAS fosters sustainability in the plastics industry, offering consumers transparent ...

Cindy Crawford’s skincare line, Meaningful Beauty, is marked down during Amazon’s early Presidents Day sale. Shoppers can ...

K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin’s natural beauty and health.

Lip liner is a firm favourite in my make-up bag, and has been for many years. Traditionally a lip liner is a pigmented colour ...