Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

WhatsApp will introduce paid adverts in its ‘status’ section globally, marking a shift from its ad-free roots. Personal ...

It comes just weeks after Meta added its Meta AI tool to WhatsApp, an artitficial intelligence chatbot which cannot be removed or turned off. Meta is able to read any messages the AI is tagged in by ...

The introduction of advertising represents Meta's effort to monetize Whatsapp's massive user base of over two billion monthly ...

WhatsApp said ads will be targeted to users based on information like their age, the country or city where they're located, ...

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

Meta is finally bringing ads on WhatsApp, eleven years after the social media giant acquired the platform, whose founders ...

WhatsApp rolls out ads in Updates section as Meta monetizes the messaging app. Discover how this changes your private messaging experience forever.

WhatsApp says that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to a cultivate a new ...

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

The Status tab is valuable screen real estate. Meta says more than 1.5 billion people use it every day. Advertising is still ...