Apple is reportedly abandoning efforts to build an electric car, also known as ‘Project Titan’ after spending nearly a decade and billions of dollars on the efforts. Citing people familiar ...

Apple Inc. is canceling a decadelong effort to build an electric car, according to people with knowledge of the matter, abandoning one of the most ambitious projects in the history of the company.

Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled, and the information reportedly came as a surprise.

In September 2021, Ford Motor Co. hired Doug Field — who had led Apple’s electric-vehicle team as VP of Special Projects — to the position of chief advanced technology and embedded systems ...

Building a self-driving car was always going to be a major undertaking for Apple. The $2.79 trillion company is said to have wanted to enter an entirely new industry as a way of rejuvenating sales ...

Apple is abandoning its decade-long effort to build an electric car in favor of ramping up efforts on its generative AI projects, according to people familiar with the matter.

Apple is canceling one of its open secret projects -- building an autonomous electric car, and shifting most of the 2,000 employees working on it to focus on generative AI efforts instead.

Apple has abandoned decade-long efforts to build an electric car, according to multiple media reports, calling time on a project that some saw as potentially transformative for the auto industry.

The Project Titan research facility was only set up last year, so assuming Apple does decide to bring the electric car to market, a commercial roll-out will still be several years away.

I think Apple can and will make an electric vehicle, but I’d like to put the project into perspective. “Apple can easily make a car because they have billions of dollars in cash.” ...

Apple had “imagined the car being priced at around $100,000” and had tentatively planned for a 2028 launch, but executives at the tech giant “were concerned about the vehicle being able to ...