Barbie just took bedtime to a whole new level of fabulous. Printfresh, the beloved brand known for its whimsical, ...

Mattel and OpenAI announced a partnership that would bring artificial intelligence to a new line of the toymaker’s products ...

Barbie is entering into Eternia with a new Masters of the Universe Doll as She-Ra the Princess of Power comes to life ...

Barbie Forteza could not hide her excitement when she finally saw the official poster of her upcoming horror film, "P77." ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.