According to a First Insight study, 73% of Gen-Z consumers are willing to pay more for sustainable product. Many are also ...

Gen Z's obsession with youth sparked age-shaming. Now, some are pushing back against a culture terrified of turning 30.

Fewer than one-third of Gen-Zers report feeling financially secure. More than half say they’re extremely worried about not ...

Jennifer Lopez is a masterclass in sustained ambition. She is proof that reinvention is a skill, discipline is a lifestyle, ...

The youngest in the workforce are nostalgic for a period they didn't experience. But was it really all that great?

Gen Z enters the workforce with little experience and often surprise managers with their expectations. But they are the ...

Several other studies this year have shown Gen Z is doomspending rather than saving, with one study showing nearly half don’t ...

The holidays might be right around the corner, but that doesn’t mean Gen Z is panic-buying gifts for their loved ones.

Skip the socks and get the young person in your life what they really want this Christmas. We tell you what it is—and show ...

Gen Z views the world as a scary place, according to new research presented at the 2025 Society for Risk Analysis Conference.

Millennials faced trauma from having a front row seat to diet culture. It seemed like things were changing with Gen Z, but a ...

The young conservatives who spoke with the Deseret News nearly all said a top issue that differentiates Gen Z from prior generations is the perception that the American Dream is out of reach. Surveys ...