Pendulum swings occur in most areas of life, and the pathway from college basketball to the NBA draft is no exception. For a ...

On Wednesday, as he sat down with Sports Illustrated to discuss a recent collaboration with top moisturizer brand CeraVe, ...

Open any social media app, search up “portal” or “NIL” (name, image and likeness) and there will be a host of opinions ...

In this era of Name, Image and Likeness (NIL), teams are assembled via cold, hard cash. Anthony Davis went through the ...

Basketball analyst Aaron Torres believes the days of young college basketball stars jumping straight to the NBA could be over soon.

Instead of fleeing for an uncertain NBA future, talented college basketball players can run it back on campus, where they can ...

In January 2025, he announced an NIL deal with Red Bull and in March, Arch starred in an Uber commercial alongside Archie and Cooper Manning. Manning signed two more deals in April. The first was with ...

Kentucky's Otega Oweh had a decision to make as the NBA draft withdrawal deadline approached because of NIL, which has been a ...

Duke’s standout freshman Cooper Flagg has raised eyebrows with the revelation of his massive $28 million NIL earnings.

The NCAA has been searching for a framework to regulate NIL since June 2021. A possible foundation is near, but no change ...

just before the NCAA's NIL era officially started. Michigan is going to be one of the best teams in men’s college basketball for the 2025-26 season. Head coach Dusty May is losing top performers ...