His Name, Image, and Likeness (NIL) earnings reportedly reached staggering heights, surpassing even his projected NBA rookie ...

Pendulum swings occur in most areas of life, and the pathway from college basketball to the NBA draft is no exception. For a ...

Kentucky basketball legend, John Wall opens up about the impact of NIL, why he’s glad he missed it, and how much he might’ve ...

On Wednesday, as he sat down with Sports Illustrated to discuss a recent collaboration with top moisturizer brand CeraVe, ...

The Kentucky Wildcats, under John Calipari, learned what others in college basketball are now finding out – it's hard to form ...

Instead of fleeing for an uncertain NBA future, talented college basketball players can run it back on campus, where they can ...

Circle, the official NIL collective of the Louisville Cardinals, will transform into a marketing agency in anticipation of the revenue-sharing era.

In this era of Name, Image and Likeness (NIL), teams are assembled via cold, hard cash. Anthony Davis went through the ...

California has NIL provisions in its bylaws. Thirty high schools have NIL permissions. California allows student-athletes to ...

just before the NCAA's NIL era officially started. Michigan is going to be one of the best teams in men’s college basketball for the 2025-26 season. Head coach Dusty May is losing top performers ...

Kentucky's Otega Oweh had a decision to make as the NBA draft withdrawal deadline approached because of NIL, which has been a ...