When we asked nail pros to share their top spring nail color trends, they all mentioned color—but not your typical bright pinks and purples. Instead, they were all about clay reds, butter yellows, and ...

Social media exploded when a content creator posted a video of a pop-up store for Bieber's brand, Rhode, in the Mall of Africa.

Fans - myself included - have gone wild for the return of this iconic bath product, inspired by Laura Mercier’s own bathing rituals and discontinued a few years back. Joy! If you’re new to it, expect ...

Score Fenty Beauty must-haves, including lipstick, highlighter, foundation, skincare, and beauty tools for less. Use our ...

For now, it seems Rihanna will be passing on the boat shoe trend in favor of a jelly shoe revival. She's in good company: ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

An exclusive interview with Hailee Steinfeld on her Nexxus campaign, beauty routine, and must-have makeup products.

Cutecore is the latest bag charm craze focused on plushies (e.g. Labubu dolls) co-signed by Rihanna, Dua Lipa, and ...

Fast Company's 2025 list of the most innovative companies in beauty includes L'Oréal, Vacation, Megababe, E.l.f. Beauty, and ...

Sometimes it seems like almost every celebrity has a skincare or beauty brand, but even other celebs love Hailey Bieber's ...