Anuj Bhandari, Founder & Principal Strategist, DGTOOHL has rolled out OmniVertex, an AI-powered marketing intelligence and ...

The next ad may not look like an ad at all. It may sound like an answer. A consumer asks an AI assistant: “I need running shoes for daily use, but I have flat feet, a budget of ₹8,000 and mostly run ...

For years, the language of dynamic creative belonged largely to digital advertising. Banners changed with the weather. Product recommendations shifted according to browsing behaviour. Search ads ...

The Advertising Club (TAC) has announced its Managing Committee for the 2026–2027 fiscal year, following its 72nd Annual General Meeting, held in Mumbai. Dheeraj Sinha, CEO, McCann India (part of ...

For years, the creator economy has operated on a deceptively simple promise: build an audience, attract brands and turn attention into income. But as the creator market matures, that model is ...

For years, the story of India’s streaming boom was largely told through the lens of metros. Mumbai, Delhi, Bengaluru, Hyderabad and a handful of other large cities became shorthand for India’s digital ...

Outcome-based buying is reshaping ad budgets and agency fees. See how India’s advertisers are shifting from impressions to ...

For a long time, being a creator meant finding your platform. YouTube belonged to long-form video. Instagram belonged to lifestyle, fashion and visual storytelling. X rewarded commentary. LinkedIn ...

An AI-assisted ad can go viral, but does it work? See what System1, Kantar, IAB and NYU data reveal about how audiences ...

Why India’s AI ad tools still rely on human annotators, and what the data labelling bottleneck means for brands, agencies and ...

In-app bidding is quietly overtaking web programmatic in India. See how mobile-first audiences and privacy shifts are ...

Media veterans Punya Sundar Raj, Atmadeep Sengupta and Anirban Biswas launch KraftXP, a B2B engagement firm for CXO ...