With the collection launching across the UK, France, Spain and Germany, SpongeBob SquarePants serves as the NFL’s sole character partnership for the 2026 NFL EMEA games. The National Football League ...

The four new Bing Nursery Times titles have received strong consumer response, as the creators celebrate continuing award success. Two editions each of Nursery Times My First Crinkly Newspaper and My ...

Marianne James, Senior Vice President, Global Licensing at Hasbro, tells Toy World readers how Hasbro is driving growth by utilising fandom culture. “Fandom has fundamentally expanded what a toy or ...

Hasbro’s LBE footprint is expanding with global experiences across North America, Latin America, Europe, the Middle East and Asia. Hasbro is continuing to grow its location-based entertainment ...

Fuggler’s momentum is growing beyond traditional plush with stationery, apparel, pet toys, publishing and more. It’s been a landmark year for Fuggler. In under two years, the brand has become the No.2 ...

Players will be able to choose a scene, select a theme and create a look in Roblox’s new Barbie fashion experience. Mattel Game Studios, in partnership with Roblox and Roblox developer Exclusible, has ...

Further collaborations with Adidas, Penguin Random House, Rubies, Centric Brands and Panini will expand Messi and the Giants into new lines of consumer products ahead of its 2027 debut. Sony Pictures ...

Major feature-length investments alongside fresh storytelling from iconic franchises such as Scooby-Doo are driving strong licensing interest. Warner Bros. will bring fresh takes of beloved franchises ...

Warner Bros. Global Consumer Products is showcasing DC Studios broad portfolio of upcoming stories, animated series and short-form content. Warner Bros. Global Consumer Products (WBGCP) is putting DC ...

The new platform, Mallow, lets children step into the worlds of their favourite characters, using their voice as the controller. Miraculous Corp has announced that Miraculous will be the first global ...

Ahead of the launch of MaeBee, Karrot Entertainment has unveiled a new dedicated commercial division for the pre-school property. Karrot Entertainment is stepping up its ambitions in the licensing and ...

I spent several days at BLE this week – it was the first trade show I have been able to attend since London Toy Fair, and it was great to be back. The kind words (and warm hugs) of the many people I ...