Nintendo shattered records with its highly anticipated launch of the Nintendo Switch 2 in June, Circana reports. The console ...

Melissa Anelli, CEO of Mischief Management, adds: “Barbie has always empowered fans to dream big and express themselves ...

MGA Entertainment is debuting two new collections, focusing on two licenses: The Powerpuff Girls and Hello Kitty and Friends.

L.O.L. Surprise is welcoming some new girls to the batch. Based on ‘The Powerpuff Girls’ franchise, the dolls are available ...

Dr. Seuss Enterprises has announced the promotion of Ellie Terveen to Executive Vice President of Operations. In her expanded ...

Mattel saw sales dip 6% in Q2, but gains in Vehicles and Action Figures helped offset declines in Dolls and Preschool.

Unbox all of the treasures Hello Kitty and Friends have to offer in the second edition of this Miniverse series. Kids can open and build items like a mini Hello-Kitty-themed cake or other surprises.

Magic: The Gathering soared 23% while Consumer Products fell 16%, highlighting the divide as Hasbro reshapes its portfolio.